Field notes

Stories from the show floor.

First-hand stories and practical guidance on running customer meetings, booth coverage, and team schedules at trade shows and field events.

Thirteen people updating Google Calendar at 8am on day one

A missing suite number, weeks of calendar invites, and the 8am scramble that shows why a calendar tool cannot run a booth.

Jason Friedlander · May 16, 2026

The dinner that almost ended our biggest customer relationship

A schedule told us where to be. It did not tell us who would be there, or why it mattered. The trade show moment that made us build Knowhere.

Jason Friedlander · May 15, 2026

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