Field notes

Stories from the show floor.

First-hand stories and practical guidance on running customer meetings, booth coverage, and team schedules at trade shows and field events.

Blog > Jason Friedlander


The Person Running the Booth and the Person Working It Need Different Tools

Knowhere has two distinct UX modes because running a trade show and working one are two completely different jobs. Each role gets the view built for their work.

Jason Friedlander · September 29, 2026

A $50,000 Booth Should Not Take Three Days to Set Up in Software

Knowhere's five-step event setup wizard gets a new show live in about ten minutes. Spaces, team, hours, and booking page all ready before doors open.

Jason Friedlander · September 24, 2026

The Event Manager Should Not Be the Search Engine

Know It All is Knowhere's AI concierge. Ask it anything about your event in plain language and get an answer that links directly to the real record.

Jason Friedlander · September 22, 2026

Your Event Team Shouldn't Have to Be the Human Search Engine.

Every event manager inherits one job they didn't sign up for: routing information questions all day. Here's why it happens and how to fix it.

Jason Friedlander · September 17, 2026

You Have Met This Person Before. Does Your Team Know That?

Knowhere builds a living contact directory from every meeting, walk-in, and booking request so your team's relationship history is never locked in someone's head.

Jason Friedlander · September 15, 2026

What Did That Booth Actually Produce?

Knowhere connects your booth costs to real meeting outcomes so you walk out of every event with a number your CMO can actually use.

Jason Friedlander · September 10, 2026

The Follow-Up Notes That Never Get Written

The Debrief in Knowhere turns field notes from any meeting into an AI-structured summary with key wins, challenges, and recommended next steps.

Jason Friedlander · September 8, 2026

The 30 Seconds Before a Customer Meeting That Decides How It Goes

Knowhere Briefs give every rep the relationship context they need before sitting down with a customer, pulled from your team's actual history with that account.

Jason Friedlander · September 3, 2026

Which of Your Most Important Accounts Left Without a Meeting?

Knowhere's target account tracking and Engagement Scoreboard show exactly which named accounts were covered and which slipped through at every event.

Jason Friedlander · September 1, 2026

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