Field notes

Stories from the show floor.

First-hand stories and practical guidance on running customer meetings, booth coverage, and team schedules at trade shows and field events.

Blog > Jason Friedlander


You're Not Spending Too Much on Events…

Most companies don't have a trade show overspending problem. They have an execution problem. Here's where the value goes missing.

Jason Friedlander · August 27, 2026

The Meeting That Was Booked but Never Put on Anyone's Calendar

Knowhere sends branded iCal invites with one-click RSVP for every confirmed meeting, compatible with Google Calendar, Outlook, and Apple Calendar.

Jason Friedlander · August 25, 2026

Fifteen People, Three Rooms, Three Days.

The Knowhere schedule view shows every meeting across every space and team member in a single grid, updated in real time across the whole team.

Jason Friedlander · August 20, 2026

Booking a Meeting on a Rep's Travel Day Is an Easy Mistake

Knowhere's availability tools make arrival windows, travel days, and per-day blocks visible before any meeting gets booked across your event team.

Jason Friedlander · August 18, 2026

The Walk-In Is Not a Problem. Losing the Walk-In Is.

Walk-ins at your booth are often the best meetings of the show. Knowhere's kiosk captures them before they leave the floor.

Jason Friedlander · August 13, 2026

Let Customers Get on Your Schedule Before the Show Opens

A branded public booking page that lets prospects and customers request meetings at your event without a single manual step from your team.

Jason Friedlander · August 11, 2026

Why Double-Booking a Rep Costs More Than a Missed Meeting

Double-booking a rep at your booth is a relationship problem, not just a scheduling one. See how Knowhere surfaces conflicts before they become apologies.

Jason Friedlander · August 6, 2026

Your Brand Isn't Defined by Your Booth…

Customers don't remember booths. They remember whether the meeting started on time, whether anyone was prepared, and whether someone followed up.

Jason Friedlander · August 4, 2026

How Knowhere handles 200 customer meetings across three days

wo hundred customer meetings across three days breaks a spreadsheet by day two. How to book the exact person in a genuinely open slot, at conference scale.

Jason Friedlander · July 8, 2026

See your next show before it happens

Knowhere keeps every meeting, room, demo station, and customer in one live view. Try it free for 14 days.

Start free trial