Jason
Founder & CEO
Ran event presence at Verizon, Yahoo, Edgio, and Quickplay for thirteen years. Owned the booths, schedules, and customer meetings Knowhere was built to manage.
About Knowhere
We built the tool we spent years wishing we had.
Knowhere is built by people who ran booth meetings for a living. We owned the schedules, the rooms, the demos, and the team coverage at major trade shows. We tried every tool there was. None of them held the whole picture. So we built one that does.
01 / Why we exist
The gap nothing filled.
Running a booth is not one job. It is four jobs happening at once, and they all change by the hour.
A trade show booth runs on rooms, demo stations, the people working shifts, and the customer meetings that fill all of it. Each one is simple on its own. The real job is the intersection. Keeping all four true at the same time while the schedule moves under you.
For years we tried to do that with the tools everyone reaches for. Calendar invites. Spreadsheets. Point tools that did one slice of the work. They were fine when nothing moved. The moment something changed, and at events something always changes, they stopped reflecting reality.
Calendar tools manage time. Spreadsheets manage data. Nothing managed the intersection of rooms, people, demo stations, and customer meetings in one place. That gap is the whole reason Knowhere exists.
"Each tab was one room."
Every field marketer who ever built a meeting spreadsheet has done this. One tab per room, one per rep, one for VIP customers. By day two of the show it is a crime scene.
02 / The background
Thirteen years on the floor.
Knowhere did not start as a software idea. It started as a job we did badly with bad tools for a very long time.
Our founder Jason ran event presence at Verizon, Yahoo, Edgio, and Quickplay for more than thirteen years. Booths, demo stations, schedules, room assignments, and team coverage at some of the biggest shows in tech. Some of those booths ran more than fifty people across five rooms and six demo stations.
The toolset was always the same. Airtable for setup. Jifflenow for a while. And inevitably spreadsheets in the gaps between them. Three tools that never talked to each other, held together by hand, falling apart a little more with every change to the plan.
The idea to build something better goes back to 2018. The pain was real even then. But the cost was high and the timing was wrong, so it waited. By 2026 the timing was right, and Knowhere became a real product, built together by the three of us, replacing the stack that ate years of that career.
If you want the specific moments that made us stop waiting and start building, we wrote them down. They live in our field notes.
13+ years
running event presence at B2B tech companies
50+ people
coordinated across rooms and demo stations at a single show
3 tools
that never talked to each other, now replaced by one
03 / The credentials
We ran and built event presence at these companies.
Before Knowhere, this team owned booths, demos, and customer meetings for some well known names. We are not guessing at the problem. We lived it.
04 / The team
Three founders, one problem we all lived.
Knowhere is built by a small team that ran this job before building the tool for it. We owned event presence, we felt the gap, and we decided to close it ourselves.
Mike Ory
Founder & CTO
Leads engineering. Builds the live system that keeps rooms, demos, people, and meetings true while a show changes by the hour.
Evan Geerlings
Founder & COO
Runs operations and the customer side. Makes sure Knowhere works the way real booth teams work, not the way software assumes they do.
05 / How we build
What we believe.
Built by operators
Every feature answers a problem we hit on a real show floor. If we never needed it, we do not build it.
One live picture
A plan is only useful if it stays true. Knowhere holds rooms, people, demos, and meetings in one view that updates the moment anything moves.
Honest pricing
Clear plans, a real free trial, and no surprises. We priced it the way we wished our old tools had been priced.
See your next show before it happens.
14 day free trial. Setup in 5 minutes. No IT involvement.