Field notes

Stories from the show floor.

First-hand stories and practical guidance on running customer meetings, booth coverage, and team schedules at trade shows and field events.

Blog > Jason Friedlander


The dinner that almost ended our biggest customer relationship

A schedule told us where to be. It did not tell us who would be there, or why it mattered. The trade show moment that made us build Knowhere.

Jason Friedlander ยท May 15, 2026

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